AGENCY POSITIONING & MESSAGING

Make your agency
the obvious choice

You’re not selling how clients buy

Today’s clients don’t want generalist teams, endless lists of services, and the usual agency clichés. It’s not focused on their needs, so they head elsewhere and your sales suffer.

We flip your focus to what they want

Clients want you to understand their world. They want specialist skills and systems that solve their specific problems. And they want a story that speaks about their ambitions, not just yours.

So you’re seen as
the obvious choice

When your positioning is focused, your offer is clear, and your messaging moves people, clients see you as the clear favourite. Sales become simpler and growth gets easier.

Positioning

  • 2-4 hour positioning workshop

  • Positioning one-pager including; 

  • Category: the space you compete in

  • Client: exactly who to focus on 

  • Context: their specific problems

  • Difference: your unique solution

  • Proof: your credibility and evidence

You can’t speak to everyone and expect it to resonate. We help you specialise around one specific client with a core proposition that solves their specific problems. Then you can build compound expertise in their world.

Offering

  • 2-4 hour offering workshop

  • Offer overview deck including:

  • Products, packages and programs

  • Process mapping with delivery IP

  • Core deliverables and outcomes

  • Naming and trademarking

  • Offer sales and marketing guidance

Today’s clients want easier ways to access your expertise, not an endless menu of services. We help you build buyable IP around products, programs and processes. Then you can sell the way clients actually buy today.

Messaging

  • 2-4 hour messaging workshop

  • Value proposition and hero headline

  • Home page narrative around clients

  • About page to build credibility

  • Offer page to make selling simpler

  • Brand voice and writing guide

  • Trained ChatGPT to write assets

Your words need to speak directly to your target client’s heads and hearts. We craft your website’s core pages to tell and sell with style. Then we use AI to arm you with all the written sales and marketing assets you need.

Get more than just another dull deck

Clarity

Feel clear and focused because you’ve built what your target clients actually want to buy.

Confidence

Align everyone around your agency’s new direction so they’re primed to push ahead.

Consistency

Get a Treacle trained ChatGPT to write consistently in your voice about your offer.

Working with a range of agencies worldwide

Making each one the obvious choice

ARDENT

We helped Small Films evolve from a generalist video agency into ARDENT, the creative partner for the education sector. By focusing solely on learning brands, EdTech and institutions, they built deep category expertise and credibility. Turning away broad commercial work gave them a clear target client, three core programs to offer, and a story about improving future lives of learning.

JORDAN

We repositioned Jordan Design from a broad design and production studio to specialists in global travel retail. By focusing on GTR brands and operators, they own a niche few agencies understand. This shift clarifies their value, refines their client list, and gives them authority in a sector where experience and precision matter most.

THIN REEL

We repositioned ThinReel from a generalist video agency to specialists in partnering with other creative and advertising agencies. By focusing on supporting agencies through PitchIn™ as well as production, they’ve built a more defined niche, stronger relationships and a trusted reputation as the behind-the-scenes partner that helps agencies win and deliver great work.

BRANDME

We helped BrandMe narrow their expert focus to F&B brand portfolios. We developed Portfolio Perspective™ - a proprietary framework that helps brand owners see, structure and grow their portfolios strategically. Specialising and productising has given BrandMe a stronger point of difference with refreshed messaging that moves target clients.

So our clients can achieve big things

Global awards

Campaign Global Agency of the Year
D&AD pencil award for branding
Campaign Agency of the Year
National Tech Awards
Prolific North Awards

Greater growth

$1m to $6m revenue lift
18% growth since relaunch
26% increase in average project value
40% increase in sales-qualified leads
Acquisition with high value exit

Glamorous work

Premier League
Asics
Samsung
New Balance
Peugeot

  • "It's been transformational. Like being given a spade to dig up the diamond in the rough we knew we had"

    Marcus @ Deviceful

  • “OMG we love it! Hairs on the back of the neck stuff!

    Fiona Brady @ Bright & Bold

  • “You absolute little sex pot – I love it, I love loads about it. I could kiss you. Thank you.”

    Evey @ Outbrand

  • "We needed cut-through from the pack and not a generic ‘agency’ positioning."

    James Hilton @ M&C Saatchi Performance

  • "This is the first time we've actually enjoyed reviewing something. Kudos to you. Really strong stuff."

    Lee Richards @ Ecstasy of Gold

Working with a specialist team

Yep, we’ve earned the battle scars, learned the best strategies, and even won some industry awards along the way.

So if you want the inside view on how to become the obvious choice, here are some past and upcoming talks.

Ready to make your agency the obvious choice?

Join the Newsletter