Positioning & messaging for agencies
stand out
land clients
You’re blending in and losing out on great work
Enquiries are low because you sound like everyone else. Your expertise is hidden behind weak positioning and waffled messaging. This leaves you attracting low-ballers and tyre-kickers who don’t see your real value.
We help you earn attention and conversations
We position your agency around your unique expertise, then we tell it and sell it through razor-sharp messaging. This means you can confidently own a space in the market, and in prospects' minds.
So you land clients who value your unique expertise
When you have a strong and strategic reason to be chosen, you'll attract higher-value clients. Because they see you as the perfect solution to their biggest problems, so they’re willing to pay a premium.
we do this in three phases
Our full PinPoint™ program gives you the clarity, confidence and copy to land the right clients.
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First we meet to make business-level decisions about the right direction for the agency. Through research and strategy workshops, we’ll pinpoint:
Who: your target clients - exploring niching, narrowing and knowing them inside-out.What: your service mix - exploring specialisation, productisation and programs of work.
How: your unique approach - exploring new IP around processes, frameworks, models, mechanisms and more.
Deliverable: One-page positioning outlining the shift you’re making to win in your market.
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Next we help build out your new services, programs, processes and IP so they can be sold and delivered effectively. Through workshops and accountability check-ins, we can support you across:
Service hierarchy: focusing and ordering your new service offer.
Program creation: defining the client journey to a specific outcome.
Process mapping: the specific steps and stages a project goes through.
IP development: supporting you as you build your unique solution, from frameworks to flagship programs.
IP naming: finding the right trademark name to describe and sell your IP.
Deliverable: An offer overview deck, with details on your new IP and delivery offer.
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And finally we craft the precise words needed to tell your story and sell your unique expertise. Starting with a messaging workshop to nail your voice and vocabulary, we then deliver:
Value proposition: a succinct headline and subheading that sells your unique value.Website copy: the main sales narrative across your core pages, typically Home, About and Approach.
Sales / Proposal deck: a master modular deck you can personalise for each prospect. It tells your story and sell the benefits, with space to adapt to suit.
Deliverables: Lo-fi website copy wireframes. Google Slides sales/proposal deck.
because claims and clichés don’t work
That’s why we bang the drum for bold business-level decisions, not vague buzzword bullshit. This isn’t just updating the shop window, it’s reshaping how your business works on the inside.
your unique expertise is your agency’s edge
Beige agencies get ignored. We give you that blend of strategy, story and style that makes clients clamber over hot coals with handfuls of money to hire you. Because only you have the expertise they need.
selling
everything
seen as a commodity
have to take any client
get pushed down on price
hustle and haggle to sell
hit a low growth ceiling
Selling
Expertise
seen as the obvious choice
choose the right clients
command premium fees
control your pipeline
drive growth through usp
we work with all kinds
of agencies worldwide
with a team that’s highly strategic and hyper specialist
We’ve earned the battle scars and industry awards. All from fighting against great agencies talking in meaningless mush that gets ignored.
Because you’re too smart to sound mediocre. That’s why we’re obsessed with crafting a specific narrative that makes your agency and offer magnetic.
taking agencies from universal to unique
after
before
our clients go on to big things…
global awards
Campaign Global Agency of the Year
D&AD pencil award for branding
Campaign Agency of the Year
National Tech Awards
Prolific North Awards
glamorous work
Premier League
Asics
Samsung
New Balance
Peugeot
greater growth
$1m to $6m revenue lift
18% growth since relaunch
26% increase in average project value
40% increase in sales-qualified leads
Acquisition with high value exit
Look, right now you have a choice
Business is ticking along, so the easiest option is to do nothing. But the market’s always moving, so your competitors will catch you up.
It’s easy to waste months on endless meetings trying to do this all yourself. Or you could blow your budget on some white-collared consultant who’ll send you a huge document of waffle that say nothing useful.
So look, you always have options. Stay universal and hope things pick up. Or push to become unique and control your own destiny.
got questions? here’s the faqing answers
How long does this work typically take?
On average it takes about 6-8 weeks. Sometimes it takes less time because you can make decisions and move fast. Often it’s the opposite so it takes a little longer.
Do you always find something unique?
Yep, there’s always something we can hone in on, and dial up to eleven. It’s about being open to changing what you do, not just what you say. But it’s worth the effort.
Can you support us after we’ve launched it all?
Yep, we can support with inbound marketing strategies and content. From LinkedIn to thought leadership to creative campaigns, we know your new offer inside-out.
What kind of agencies are you a good fit for?
All kinds. From one and two person startup shops to multinational household names. Every agency needs an edge to gain traction and fend off competition.
Who will be working with on this program?
You’ll work with our small team of specialists, led by Roland (the nerd in the video above). Everyone here knows agencies and how to help them stand out and land clients.
Who should be in the workshops with you?
We need your senior decision-makers there so we can move fast and get things done. You can share the work with the wider team later, but keep it lean for now.
How much does all this stuff actually cost?
Our full program of work is typically around £15k, with lighter engagements starting from around £5k depending on the depth and deliverables you need.
How will we know if this whole program worked?
The market is the only fair test of your positioning and messaging. So you should see an uplift in better-fit leads once your marketing machine is out pushing the message.