Prove before you move
Our Pinpoint™ program tests your new positioning and messaging before going all-in
Most positioning is blind guessing
It’s based on theory, opinions and crossed fingers. So you end up wasting months on a huge project only to find the market isn’t there when you launch.
Learn what lands before you leap
Rather than reposition blindly, we help you create a Pinpoint™ page to test your new positioning, offering and messaging before a bigger move.
Pinpoint™ proves your best positioning move
Pinpoint™ is a 4-week program to learn what clients really want so you can reposition with real confidence.
Week 1
Define one ICP and core problem
Week 2
Build one offer as their solution
Week 3
Write one clear positioning page
Week 4
Launch to learn what works
Week #1 - Pinpoint Positioning
Define one target ICP and problem
We run a Pinpoint™ positioning workshop to define one specific target client and core problem to solve. Then we analyse competitors to compare alternatives and make sure the market’s viable.
90-min positioning workshop
Target client type
Core client problem
Competitor analysis
Market analysis
Positioning summary
Week #2 - Pinpoint Offering
Build a core offer as the solution
We run a Pinpoint™ offering workshop to create and name your new offer. We map out how your offer works, what clients get, and why they need it now as the best solution to their problem.
90-min offering workshop
Product or program offer
Offer content mapping
Key client benefits
Offer naming options
Offer summary
Week #3 - Pinpoint Messaging
Write a Pinpoint™ positioning page
We write your Pinpoint™ page to attract and win prospects with your new offer. Then we wireframe it so it’s structured to tell the right story, and ready to go into design and development.
Headline options
Client-led narrative
Offer outline copy
Credibility and CTA
Copy wireframe
1 x Round of amends
Week #4 - Pinpoint Launching
Launch to learn what really lands
You gather feedback on your Pinpoint™ page with clients, leads or peers, then we refine it to reflect this research. Once we’re all agreed it’s right, you launch it as a sales campaign or core positioning.
Feedback survey
Feedback collation
1 x Round of amends
Targeted positioning page
Tested new offer
Launch and GTM support
Once it’s proven,
we get moving
Once you have a winning Pinpoint™ positioning, we can help bring it to life across your main sales and marketing materials, including…
Website copy
Rewriting your whole website around your new positioning and offering so it’s all cohesive.
Sales decks
Creating modular master decks that tell your prospect’s story and sell your core solution.
Landing pages
Building creative campaigns that drive target clients to a clear and compelling offer page.
Marketing comms
Supporting you with everything from socials and emails to positioning-focused articles.
The Pinpoint™
program
4 week program from workshop to launch
Targeted ICP and problem positioning
Buyable offer with your IP solution
Lo-fi Pinpoint™ page wireframe
Client-focused copy primed to convert
Feedback surveys and launch support
Working with all shapes and sizes worldwide
Making each one the obvious choice
We helped Small Films evolve from a generalist video agency into ARDENT, the creative partner for the education sector. By focusing solely on learning brands, EdTech and institutions, they built deep category expertise and credibility. Turning away broad commercial work gave them a clear target client, three core programs to offer, and a story about improving future lives of learning.
We repositioned Jordan Design from a broad design and production studio to specialists in global travel retail. By focusing on GTR brands and operators, they own a niche few agencies understand. This shift clarifies their value, refines their client list, and gives them authority in a sector where experience and precision matter most.
We repositioned ThinReel from a generalist video agency to specialists in partnering with other creative and advertising agencies. By focusing on supporting agencies through PitchIn™ as well as production, they’ve built a more defined niche, stronger relationships and a trusted reputation as the behind-the-scenes partner that helps agencies win and deliver great work.
We helped BrandMe narrow their expert focus to F&B brand portfolios. We developed Portfolio Perspective™ - a proprietary framework that helps brand owners see, structure and grow their portfolios strategically. Specialising and productising has given BrandMe a stronger point of difference with refreshed messaging that moves target clients.
FAQs
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It’s a fast, focused way to test a new positioning and offer in-market. Instead of endless decks and theory, you leave with a validated positioning page, a buyable offer, and more confidence you’re making an informed move.
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Agencies, consultancies and service-led businesses who want to validate a new proposition, product or niche before fully repositioning or rebranding. Ideal if you’re sitting on an idea but not sure if it’ll actually work.
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Pinpoint™ is lean and time-bound. We focus on one client, one offer, and one positioning page. It’s designed to move quickly, validate demand and build momentum so you know your new move will work.
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You get a tangible and tested Pinpoint™ positioning page with client-focused messaging and a clear offer - giving you the confidence to make an informed positioning move.
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Sure, we can write your website, creds decks, sales assets and marketing materials once we’re aligned on your winning positioning and offer. This is a separate program of work, so email us for more information.
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Nope, only call recordings will be AI. Everything else is guided, written and crafted by real people with years of expertise in agency positioning, offering and messaging.
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We’ll work with your designers and developers to make sure the Pinpoint™ page has the right structure and styling. If you want us to handle it, we can for an additional fee.
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We’ll agree your main metrics and KPIs upfront. This means we’re all working towards the same goals, deciding what success looks like and making sure you meet the mark.
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Every Pinpoint™ program is a chance to learn what works and what doesn’t. Even if it doesn’t generate leads or sales, you’ve discovered a dead-end to avoid - saving you endless months and an expensive waste of money.
Helping our clients achieve big things
Global awards
Campaign Global Agency of the Year
D&AD pencil award for branding
Campaign Agency of the Year
National Tech Awards
Prolific North Awards
Greater growth
$1m to $6m revenue lift
18% growth since relaunch
26% increase in average project value
40% increase in sales-qualified leads
Acquisition with high value exit
Glamorous work
Premier League
Asics
Samsung
New Balance
Peugeot
The specialists in doing this stuff
Yep, we’ve earned the battle scars, learned the best strategies, and even won some industry awards along the way. So if you want the inside view on how to position yourself as the obvious choice, here are some past and upcoming talks.
