Positioning & messaging for agencies
stand out
land clients
You’re blending in and losing out on great work
Enquiries are low because you sound like everyone else. Your expertise is hidden behind weak positioning and waffled messaging. This leaves you attracting low-ballers and tyre-kickers who don’t see your real value.
We help you earn attention and conversations
We position your agency around your unique expertise, then we tell it and sell it through razor-sharp messaging. This means you can confidently own a space in the market, and in prospects' minds.
So you land clients who value your unique expertise
When you have a strong and strategic reason to be chosen, you'll attract higher-value clients. Because they see you as the perfect solution to their biggest problems, so they’re willing to pay a premium.
using our pinpoint™ program
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We start by immersing ourselves in your work and world. We’ll research your agency, market and competitors and gather information via:
Stakeholder questionnaires: getting individual input from your senior team.Team survey: collecting anonymous feedback and ideas from the wider team.
Client questions: emailing approved clients with a handful of questions.
Deliverable: Research summary PDF
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Next we meet to make business-level decisions about the right direction for the agency. Through research and strategy workshops, we’ll pinpoint:
Who: your target clients - exploring niching, narrowing and knowing them inside-out.What: your service mix - exploring specialisation, productisation and programs of work.
How: your unique approach - exploring new IP around processes, frameworks, models, mechanisms and more.
Deliverable: One-page positioning document
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We now start to turn your one-page positioning into client-facing copy. We’ll explore different angles, ideas and styles, covering these foundations:
Who we are: your agency in a nutshell
What we do: your core offer
Who we do it for: your target clients
Their problem: fears and frustrations
Business problem: commercial risks
Our solution: your unique value
Our IP: your trademarked way
How we work: your ethos and approach
Ways we’re different: your uniqueness
Why we’re credible: your proof points
Deliverable: Messaging Exploration PDF -
We now map your chosen messaging into lo-fi wireframes of your main website pages:
Home page copy: Opening with your unique value proposition; then telling your core story to drive action.
About page copy: bringing your agency's narrative to life, showcasing your expertise, credibility and talent.
Approach page copy: clarifying how you go about your work, unpacking the detail of your offer and IP.
Deliverable: 3 x Lo-fi web copy wireframes -
We then write your new modular proposal deck to work for the way people really buy - covering:
About You: Framing the ambition, challenge or blind-spot your prospect has.
Unique Solution: Naming and explaining your unique expertise in context for this prospect.
Key Outcomes: claiming the benefits and outcomes prospects can expect.
Scope and Fees: Space to include the details around scope, fees, T&Cs etc.
Credibility: An exemplar case study to reinforce your positioning and trust.
Deliverable: Lo-fi Google Slides / Canva deck with copy and basic design
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Once everything’s finalised, we’ll run a 60-min launch planning workshop, looking at areas such as:
Launch strategy: we’ll define the best ways to maximise your visibility, prove your credibility, and establish your USP with authority in the market.
Campaigns: we offer valuable strategic thinking around your agency’s marketing campaigns, concepts, funnels, tactics and more.
External support: we'll look at what you can handle in-house, where we can support, and where external experts are needed.
Deliverable: Workshop summary and action plan
Our 6-week agency positioning and messaging program to help you tell and sell your unique expertise.
because claims and clichés don’t work
That’s why we bang the drum for bold business-level decisions, not vague buzzword bullshit. This isn’t just updating the shop window, it’s reshaping how your business works on the inside.
your unique expertise is your agency’s edge
Beige agencies get ignored. We give you that blend of strategy, story and style that makes clients clamber over hot coals with handfuls of money to hire you. Because only you have the expertise they need.
selling
everything
seen as a commodity
have to take any client
get pushed down on price
hustle and haggle to sell
hit a low growth ceiling
Selling
Expertise
seen as the obvious choice
choose the right clients
command premium fees
control your pipeline
drive growth through usp
pinpoint™
program
this 6-week program gives you:
Research summary to audit current positioning and messaging
Positioning workshops to make business strategy decisions
Positioning one-pager with clients, category and unique expertise
Messaging exploration of how to communicate your positioning
Value proposition to tell and sell the benefits of your expertise
Website copywriting for Home, About and Approach pages
Proposal deck showcasing your expertise to close more deals
Launch plan to attract and land the right clients
£9000 / $12000
1, 2 or 3 equal payments.
VAT added for UK businesses.
we work with all kinds
of agencies worldwide
with a team that’s highly strategic and hyper specialist
We’ve earned the battle scars and industry awards. All from fighting against great agencies talking in meaningless mush that gets ignored.
Because you’re too smart to sound mediocre. That’s why we’re obsessed with crafting a specific narrative that makes your agency and offer magnetic.
taking agencies from everything to expert
after
before
our clients go on to big things…
global awards
Campaign Global Agency of the Year
D&AD pencil award for branding
Campaign Agency of the Year
National Tech Awards
Prolific North Awards
glamorous work
Premier League
Asics
Samsung
New Balance
Peugeot
greater growth
$1m to $6m revenue lift
18% growth since relaunch
26% increase in average project value
40% increase in sales-qualified leads
Acquisition with high value exit
Look, right now you have a choice
Business is ticking along, so the easiest option is to do nothing. But the market’s always moving, so your competitors will catch you up.
It’s easy to waste months on endless meetings trying to do this all yourself. Or you could blow your budget on some white-collared consultant who’ll send you a huge document of waffle that say nothing useful.
So look, you always have options. Stay universal and hope things pick up. Or push to become unique and control your own destiny.
got questions? here’s the faqing answers
How long does this work typically take?
We aim to complete the program in 6 weeks. To make this happen, we need you to move fast, make decisions, and keep the momentum high so you can get to market.
Do you always find something unique?
Yep, there’s always something we can hone in on, and dial up to eleven. It’s about being open to changing what you do, not just what you say. But it’s worth the effort.
Can you support us after we’ve launched it all?
Yep, we can support with inbound marketing strategies and content. From LinkedIn to thought leadership to creative campaigns, we know your new offer inside-out.
What kind of agencies are you a good fit for?
All kinds. From one and two person startup shops to multinational household names. Every agency needs an edge to gain traction and fend off competition.
Who will be working with on this program?
You’ll work with our small team of specialists, led by Roland (the nerd in the video above). Everyone here knows agencies and how to help them stand out and land clients.
Who should be in the workshops with you?
We need your senior decision-makers there so we can move fast and get things done. You can share the work with the wider team later, but keep it lean for now.
How much does all this stuff actually cost?
Our PinPoint™ program is £9k / $12k. This can be paid in one, two or three equal payments. VAT (Value Added Tax) will be applied for all qualifying UK businesses.
How will we know if this whole program worked?
The market is the only fair test of your positioning and messaging. So you should see an uplift in better-fit leads once your marketing machine starts getting your message out.