tell it.
sell it.
agency messaging masterclass -19th september
your agency’s more mess than messaging
Your agency’s amazing. But for some reason you can never nail your website or creds deck messaging. You’ve churned through countless copywriters who never get close. And you’re losing out to louder, clearer competitors you know aren’t as good.
find the words you’ve been searching for
Nailing your messaging is about making strategic decisions, focusing on your strengths, then adding that touch of style. You’ll be shown all the systems to do this so you can spend time writing it, not wrestling with it.
join this agency messaging masterclass
Roll up, roll up agency leaders, marketers and new-bizzers. Welcome to this live masterclass workshop.
Forget faffing about on Fiverr or ChatGPT. It’s time to craft the kind of messaging that makes clients weep with joy and other agencies jealous.
In this live London masterclass, you’ll be guided through the exact processes, systems and techniques we use at Treacle to create cut-through agency messaging.
here’s all the great stuff you’re gonna learn
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You’ll be guided through a 90-minute Zoom consultation to complete your Agency Proposition Canvas™. You’ll leave with a functional version of your new USP, including your:
01 Target client
02 Service category
03 Client problem
04 Unique solution
05 Client benefits
06 Proof points
07 Direct competitors
08 Competitor weakness -
We’ll deep dive into your your unique solution to your target client’s biggest problem in this 60-minute remote workshop. We’ll build out the details of your unique process, framework, methodology, software, belief system etc. and look at naming your UniqueSolution™.
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We then write all the messaging and copy to tell your unique story and sell your unique value. Your sales page will use brand, persuasion and conversion techniques to drive prospects to take the low-friction call to action.
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You’ll get access to your own Miro board; an interactive whiteboard with your canvas consultation and a lo-fi wireframe for your new sales page messaging. Your designer can then use this to get the page live.
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You then take your new sale page to market, driving targeted traffic to test the conversion rate. You attract some new leads and get to test your potential new agency proposition. If it works, make this page your Home page and whole proposition.
REGISTER NOW
WHEN? Thursday 17th September, 11am-1pm GMT
WHERE? London (live) and Zoom (remote)
WHO? Roland Gurney, Treacle founder
WHY? Because you need the words to tell and sell
all the faqing answers
Can you run traffic to the landing page too?
Not as standard but we have a black book of preferred partners for PPC, paid social and other specialisms. simply let us know once you’ve booked and we’ll get them primed.
What if we don’t like our USP and sales page?
You’ll see where we’re heading at every stage, so there’s no surprises. Your USP will be authentic and credible, and the sales page will simply tell this story in a smart way.
Do you guarantee new leads from this program?
Unfortunately there are factors beyond our control so we’re priming everything for the best chance of success - but we can’t promise you a million dollar deal (yet).
What if we need more than a single sales page?
Then we’ll chat about an extra phase of work to deliver what you need. We have experience in everything from web copy to creds docs to pitch decks.
Who will be working with on this program?
You’ll work with either Roland or Joe, who both have deep experience of agency positioning, proposition and messaging - having worked with some huge names.
Who should be in the workshops with you?
We need your senior decision-makers there so we can move fast and get things done. You can share the work with the wider team later, but keep it light for now.
Will you design the sales pages for us?
We’re messaging strategists by trade so we focus on the flow of information, rather than how it looks. But if you need design, let us know and we’ll bring in the experts.
How will we know if this whole program worked?
Firstly there’s your internal buy-in and belief around this USP. Then the market will respond by signing up for your low-friction call to action which we’ll agree in the workshop.